Benchmade Announces The American West Concert Series with Breakout Country Star Noah James

For the first time ever, Benchmade partners with an acclaimed musician on a national concert tour aimed at building community through music and experiences

OREGON CITY, OR, UNITED STATES, November 11, 2026 /EINPresswire.com/ — Benchmade Knife Company, the leader in innovative and American-made knife manufacturing, partners with breakout country star Noah James for The American West Concert series this November. This partnership is Benchmade latest, and largest, commitment to elevating artists whose work reflects the brand’s character. Coming to Bozeman, Mont.; Boise, Idaho; and Portland, Ore., the free concert series introduces audiences in the American West to the acclaimed singer-songwriter Noah James. This concert series extends Benchmade’s broader campaign into the real world, using live music to bring people together and create the kind of genuine, shared moments at the heart of the American-made brand.

Benchmade has long supported the people, places and pursuits that define the American West as a region, earning the coveted pocket space of hardworking people day after day. Benchmade’s holiday campaign is built around the culture of the West, shot on-site with real ranchers and aimed at sharing tools designed for the hard-use western lifestyle. The American West Concert Series serves as a celebration of the music and communities that shape the modern West, blending Benchmade’s connection to the outdoors and American craftsmanship with James’ distinct approach to contemporary country music.

“Whether it’s around a fire, at the table, or in front of a stage, a strong sense of community is a big part of what makes the American West so special,” said Kendra Tobler, director of marketing at Benchmade. “Benchmade values hard work, pride in your craft, and time well spent with good people. We see those same values in Noah and the connection he’s building with his audience. This partnership gives us a chance to celebrate that shared spirit through live music, connect with local communities and introduce more fans to Noah along the way.”

James first began sharing his music on TikTok while documenting his progress in learning guitar and performing popular covers, steadily building an audience of dedicated fans. During the past year, James has grown a catalog of original songs, including “Set Free,” which appeared in the Yellowstone spinoff series Marshals. James’ song “Coming Home Again” rounds out each show as Benchmade’s anthem during the holiday season, bringing James’ sound and storytelling to the campaign’s celebration of the spirit of the West, connection and the moments that matter.

“Music, to me, is about connection and community. There’s something special about getting to share these songs in places that embody the American West,” said Noah James. “I’m ecstatic to partner with Benchmade and take my music to Montana, Idaho and Oregon this November. I can’t wait to meet the folks who come out and share the experience with us.”

The American West Concert Series presented by Benchmade Knife Company comes to three cities this November. All shows are free to attend.

BOZEMAN, MONT.
Nov. 18, 2026 | Tune Up Bar
Doors 6 p.m | Show 8:30 p.m.
RSVP here.

BOISE, IDAHO
Nov. 19, 2026 | Shrine Social
Doors 6 p.m | Show 8 p.m.
RSVP here.

PORTLAND, ORE.
Nov. 22, 2026 | LaVerne’s
Doors 6:30 p.m | Show 7:30 p.m.
RSVP here.

Attendees can expect free Benchmade gear throughout the series, from branded bandanas, stickers and guitar picks to camo hats. It is a chance to leave the show with a personalized memory of the night, long after the last song ends. For more information on The American West Concert Series presented by Benchmade with Noah James, please visit benchmade.com/noahjames. To listen to Noah James on Spotify, please visit this link. All media inquiries can be directed to Greg Fitzsimmons at greg@chair6collective.com.

About Benchmade Knife Company
Benchmade Knife Company has been designing and manufacturing premium knives in Oregon City, Oregon, since 1987. Through a relentless commitment to innovation, engineering excellence and manufacturing expertise, Benchmade continues to set the standard for premium knives trusted by military professionals, first responders, outdoor enthusiasts and everyday carriers around the world.

Greg Fitzsimmons
Chair 6 Collective

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