New skincare-focused formulas pair elevated fragrance with five nourishing butters and oils for just $4.97

NEW YORK, Sept. 23, 2026 /PRNewswire/ — Suave is bringing together long-lasting hydration, nourishing ingredients and elevated fragrance with the new Suave 48HR Moisture Lotion Collection. The lightweight, non-greasy formulas absorb quickly and combine clinically proven 48-hour performance with support for the skin barrier.

With the rising demand of gourmand fragrances, the collection features three dessert-inspired scents:

• Vanilla Suede: Cacao cream, vanilla and sueded musk
• Strawberry Delight: Fresh strawberries, caramel and Chantilly cream
• Pistachio Cream: Almond, sugar praline and roasted pistachio

Each formula features a blend of five butters and oils: shea butter, cocoa butter, coconut oil, argan oil and soybean oil, leaving skin feeling softer and healthier-looking.

“These new lotions smell incredible. And they deliver an instant mood boost,” said Rachel Behm, Chief Marketing Officer at Suave. “But what surprises people is the formula. It absorbs like a dream and delivers 48-hour moisture with five nourishing butters and oils. It’s the ultimate pairing of scent and formula, all at Suave prices.”

The lotions are free of parabens, mineral oils, dyes and phthalates. For an even more immersive fragrance experience, each scent can be paired with a complementary Suave Exfoliating Body Wash.

The new Suave 48HR Moisture Lotions will come in 18-ounce bottles and will be available beginning in September 2026 at Walmart and Amazon.

About Suave
Suave is a premiere brand in the newly-merged Evermark portfolio from Yellow Wood Partners. The Suave mission is to make trusted high-quality beauty and personal care products accessible to all.

For nearly 90 years, Suave has served consumers with exceptional products at a great value. Originally founded with a vision to democratize salon-quality care, the company has evolved to offer a comprehensive range of hair and body care products serving women, men and kids. Suave has been recognized as one of TIME’s World’s Best Brands and Newsweek’s Most Trusted Brands. Suave products can be purchased at more than 60,000 retailers across the U.S., including Walmart, Dollar General, Target, CVS, Walgreens, Family Dollar, Kroger, and Amazon. For more information, please visit www.suave.com.

CONTACT:
Holly Thomas, holly.thomas@chameleon.co

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SOURCE Suave Brands Co