Seismic, the Go-To-Market Performance company, today announced that Bain & Company, a global consultancy, will sponsor the Executive Summit at the sold-out Seismic Shift 2026, taking place Oct. 12-15 at Omni La Costa Resort & Spa in Carlsbad, California. The sponsorship builds on Bain and Seismic’s work together to help financial services firms and other large global enterprises improve sales execution and transform go-to-market (GTM) workflows.

Returning for its fourth consecutive year, the Shift Executive Summit is an invite-only program for C-level leaders and senior executives from Seismic’s customer organizations.

Bain’s Adam Haller, Partner and leader of its Technology & Cloud Services Practice in the Americas, will join Seismic customers and partners for an executive panel about driving GTM transformation and performance in the age of AI. The program will also feature a keynote from Duncan Wardle, founder of ID8 and former head of innovation and creativity at The Walt Disney Company.

“AI is giving sales teams new ways to be more productive. The real gains come when companies rethink how the work gets done, from frontline workflows and coaching to how performance is measured,” said Haller. “Working together, Bain and Seismic can help financial services firms and other large enterprises connect those pieces and scale what works across their organizations.”

Shift 2026 will bring together more than 1,200 customers, partners and industry leaders for executive keynotes, product demonstrations, customer-led sessions and discussions about the future of go-to-market performance. The sold-out event will be the largest Shift in Seismic’s history.

Seismic and Bain support GTM execution for global enterprises

The companies combine Bain’s experience advising organizations through growth and transformation with Seismic’s AI GTM execution platform. Their work will focus on helping organizations translate business strategy into consistent action across customer-facing teams, modernize GTM workflows, and improve sales organization performance.

“Most enterprise leaders have a clear strategy. The hard part is making sure it shows up in every customer conversation,” said Toby Carrington, Chief Business Officer, Seismic. “Bain knows what it takes to guide a large organization through change, and Seismic helps customer-facing teams know what to do next. Together, we can help our shared clients — especially financial services firms and other large enterprises — turn their plans into consistent execution.”

Learn more about Seismic Shift 2026 at seismic.com/shift.

About Seismic

Seismic is the Go-To-Market Performance company, driving how organizations turn their strategy into revenue. Seismic brings together signals from customer conversations, buyer engagement, governed content, coaching and seller behavior to turn intelligence into winning action. Through its AI revenue execution platform, the company equips customer-facing teams with the insights, governance, and contextual guidance they need to execute with confidence and deliver measurable business outcomes. Trusted by 2,500 organizations and over 3.5 million users around the globe, Seismic is headquartered in San Diego with offices across North America, Europe and Asia-Pacific. Learn more at seismic.com.

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