Eddie Bauer Adventure Club Expands to Texas Hill Country with First Outpost
From geodomes to yurts, the property near Austin will welcome vacation club owners and guests in early 2027
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Travel + Leisure Co. (NYSE: TNL), a leading leisure travel company, today announced its purchase of The Cedars Ranch in Wimberley, Texas, which it will rebrand to Eddie Bauer Adventure Club – Texas Hill Country, the first “Outpost” in the Eddie Bauer Adventure Club portfolio. The 20-acre property sits among mature live oaks in the heart of Texas Hill Country, less than an hour outside Austin. Reservations for vacation club owners and guests will open in early 2027, with stays anticipated to begin in summer 2027 at the new Outpost’s 21 accommodations, including geodomes, yurts and cabins. Plans are also in development to expand the property in a future phase.
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Travel + Leisure Co. today announced its purchase of The Cedars Ranch in Wimberley, Texas, which it will rebrand to Eddie Bauer Adventure Club – Texas Hill Country, the first “Outpost” in the Eddie Bauer Adventure Club portfolio. Outposts are intimate Eddie Bauer Adventure Club properties featuring unexpected accommodations and designed for an immersive stay in nature.
Outposts are distinctive Eddie Bauer Adventure Club properties designed to bring travelers closer to nature, where the landscape becomes part of the stay rather than just the view from the window. More intimate than the Club’s resort-style Basecamps, Outposts will range from modern cabins and lodges to tiny homes and other one-of-a-kind accommodations, with additional locations planned in destinations across the country.
“An Outpost is about getting closer to the places that inspire you,” said Sarah Koves, SVP, Brand Strategy at Travel + Leisure Co. “In Wimberley, Eddie Bauer Adventure Club owners can spend the day cycling Hill Country roads or exploring nearby towns like Fredericksburg and New Braunfels, then return to a quiet retreat under the live oaks. It’s a true choose-your-own-adventure destination, and the perfect place to introduce Outposts to our owners.”
Inside the First Outpost
Eddie Bauer Adventure Club – Texas Hill Country pairs a sense of adventure with easy access to the best of the Hill Country. The property feels a world away yet sits within easy reach of Austin, Fredericksburg, and the region’s small towns, letting owners decide how much adventure they want each day, from full days out on the road to slow mornings on property.
At the Outpost, owners can gather around firepits, cook in outdoor camp kitchens, explore the onsite trail, and challenge friends to bocce, pickleball and yard games. The property’s existing main event space will become an owners’ lounge with self-serve retail, offering a place to relax and pick up essentials. Accommodations blend modern architecture with sustainable solar power.
Beginning in early 2027, Eddie Bauer Adventure Club owners can use their club credits to book stays at the new Outpost via app, with visits expected to begin in summer 2027. Rental stays are also expected to begin in summer 2027. Phased renovations will continue to take place throughout 2027, adding additional accommodations and enhancing resort amenities.
Three Ways to Adventure
Outposts are the third part of the Eddie Bauer Adventure Club ecosystem, alongside Basecamps and Trail Partners. Basecamps are the club’s resort properties, like its first location in Moab, Utah, which serve as a comfortable home base for exploring outdoor destinations. Outposts are intimate Eddie Bauer Adventure Club properties featuring unexpected accommodations and designed for an immersive stay in nature. Trail Partners extend the club beyond its own properties, giving owners access to a growing network of outdoor stays such as Under Canvas.
Owners also have access to additional benefits, including 50% off regularly priced Eddie Bauer apparel and gear online, automatic Guide-Tier status in the Eddie Bauer Adventure Rewards Program, and one complimentary annual excursion for two people curated based on the season and setting.
Eddie Bauer Adventure Club is operated by Travel + Leisure Co. under a license from Authentic Brands Group.
For more information about Eddie Bauer Adventure Club, visit eddiebaueradventureclub.com.
To learn more about Travel + Leisure Co. and its portfolio of leisure travel brands, please visit travelandleisureco.com.
About Travel + Leisure Co.
Travel + Leisure Co. (NYSE: TNL) is a leading leisure travel company, providing more than six million vacations to travelers around the world every year. The company operates a diverse portfolio of vacation ownership, travel club, and lifestyle travel brands designed to meet the needs of the modern leisure traveler, whether they’re traversing the globe or enjoying destinations closer to home. This includes experiential brands such as Sports Illustrated Resorts, Eddie Bauer Adventure Club, Margaritaville Vacation Club, and Accor Vacation Club, as well as cornerstone brands, Club Wyndham, WorldMark, and RCI. With hospitality and responsible tourism at its heart, the company’s more than 19,000 dedicated associates worldwide help fulfill its mission to put the world on vacation. Learn more at travelandleisureco.com.
About Eddie Bauer
For more than 100 years, outdoor brand Eddie Bauer has been inspiring, enabling, and empowering people to live their adventure with products that are built to last. Their performance outerwear, apparel, accessories and gear are available at eddiebauer.com.
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